Brainstorming Works Best (ASSIGNMENT 2)

Briefly explain the tips for better brainstorming.

When brainstorming sessions are managed right and skilfully linked to other work practices, such gatherings can promote innovation. The first guideline that important for running effective brainstorming is use brainstorming to extend ideas and combine, not just to harvest ideas. Each person has their own idea and opinion. With the power of group brainstorming, the people with different ideas can blend, share and also can expend their knowledge. Group brainstorms are a waste of time if our goals just want to collect the creative ideas from other people.

Brainstorming sessions are worthless unless they are teached with other work practices. Each company will be creative just because of brainstorming practices. It will not be much value if brainstorming not combined with other practices. Because of that, brainstorming must be practices for every people to make something more advanced. The examples of practices is like talk to experts, observe user and build prototype products or experiences for generate ideas. 

In my opinion, the bad companies are they have good and really great ideas because they always coming up with new ideas, but never practice it to implementing them. I once read an article that create about one team that already spent a year brainstorming and arguing a simple product without produce even a single prototype, even though an awesome engineer could have built one in an hour or maybe two. Lastly, the project was finally killed and failed because have another competitor came out with the product.

Besides that, another way for better brainstorming is requires skill and experiences both to do and especially to facilitate. Brainstorming is one we called a skill because to be expert, it takes months or years to master about it. It takes even longer to develop because facilitating a session is a skill. . If you hold brainstorms every now and then, and they are led by people without skill and experience, it will only embarrass yourself, because it seems like we have a car but we do not know how to drive. That is how humans act when they do something new and have poor teachers.

Another tip is a good brainstorming session is competitive in the right way. For the best brainstorms, many people feel stress and pressure because they want to show off what thing they know and also how skilled they are at building on other’s ideas. People also competitive in a wrong way. For example is they are compete to get everyone else to contribute, to make everyone feel like part of the group, and to treat everyone as collaborators toward a common goal. The very bad and worst thing that manager can do is set up the session as an “I win, you lose” game, and in which ideas are explicitly rated, ranked, and rewarded. It’s very not fair anymore. Last day, I found a story about brainstorming that has team leader at one company who started giving bonuses to workers who generated the best ideas in brainstorms. 

In addition, the great tip for better brainstorming is use brainstorming sessions for more than just generating awesome ideas. Brainstorms aren't just a place to generate good ideas. Project teams use brainstorms to get inputs from people with diverse skills throughout the company. In the process, a lot of other good things happen. Knowledge is spread about new industries and technologies, newcomers and veterans learn or are reminded about who knows what, and jumping into a brainstorm for an hour or so to think about someone's problem provides a welcome respite from each designer's own projects. The clear goal of a group brainstorm is to generate ideas. But the other benefits of routinely gathering rotating groups of people from around a company to talk about new and old ideas might ultimately be more important for supporting creative work. Those are the tips that must to follow for better and great brainstorming.